Join The Golden Easter Egg Hunt. Learn more.
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This Easter, enjoy an animated egg hunt in Crown St Mall, plus receive a chocolate reward!
We’ve installed interactive Easter-themed artworks at six different locations throughout Crown Street Mall. Follow the bunny feet trail to watch the artworks come to life through the wonders of augmented reality. The adorable artworks feature the Easter bunny meeting Australian native animals on their hunt for golden easter eggs across the rainforest, ocean and desert.
Once you've watched them all, hop into any of the six participating retailers to grab your chocolate eggs. Eggs are located at each of the six artwork sites.
On Sundays you can collect rewards from Frolic, The Athlete's Foot and Centretown Newsagency.
While you have fun this Easter, make sure you stay safe by following the current NSW Public Health Orders. That means keeping 1.5 metres away from others, sanitising your hands and staying home if you’re feeling unwell.
Enable location services on your phone when prompted, to automatically load the experience. Or, simply look for and select The Golden Easter Egg Hunt from the list of experiences in the Eyejack app.
Click the 'Launch AR' button then hold your phone in front of the artwork to start the animation. Turn up your sound too!
To record your experience, press the white circle button in the app. Once you finish recording, you'll have the option to share or save your video.
Follow the bunny feet stickers on the ground to find and watch all six artworks throughout the Crown St Mall.
Once you've watched all six, hop into a participating retailer to collect your chocolate egg reward. Please note - rewards are only available during business hours, and while stocks last, so hop to it!
Egg rewards are located at each of the six artwork locations. Simply head on inside and ask for your yummy eggs, or look for the Easter basket at:
You can find artworks at:
Yes, you will need internet access on your phone to download the app and load the experience. Free Wi-fi is available throughout the Mall. Learn how to access Wi-fi here.
Please note that the chocolate eggs contain allergens. The ingredients are as follows:
Milk Chocolate (65%) [Sugar, Cocoa Butter, Milk Solids, Cocoa Mass, Emulsifiers (Soy Lecithin, 476), Natural Vanilla Flavour], Caramel Filling (35%) [Glucose Syrup, Milk Fat, Condensed Milk, Invert Sugar Syrup, Emulsifier (Soy Lecithin), Natural Caramel Flavour, Natural Colour (Caramelised Sugar)]. Milk Chocolate contains 34% Cocoa Solids and 20% Milk Solids.
The augmented reality artworks will be installed from Sat 27th March to Sun 18th April so you have plenty of time to experience them.
The chocolate egg rewards are only available while stocks last.
The artworks and augmented reality experience are accessible at any time of day, seven days a week.
However, the chocolate egg rewards are only available during business hours. If you are visiting on a Thursday evening, The Athlete's Foot and Frolic are open until 8pm.
On Sundays, you can collect rewards from Frolic, The Athlete's Foot and Centretown Newsagency.
The app will allow you to re-watch the experience as many times as you like! However, there is a limit of one chocolate reward per person to enable as many families as possible to enjoy the hunt.
Augmented reality is the use of a device (like a mobile phone) to add animations or graphic elements to a real image.
In this experience, you will see the real shopfront and artwork in front of you through your smart phone. Animation and sound will then appear in the image on your phone.