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Dress is more

The home of formalwear

From show-stopping gowns to custom-made suits, Crown St Mall is Wollongong’s home of formal fashions.

The Wollongong difference? Many of our stores are local businesses run by passionate and experienced owners. From after-hours appointments, to trusted advice on styling, you’ll be supported to find your style in the CBD.

1. Alexandar Michaels: Tailored to you

Alex Filceski is the face behind Alexandar Michaels. Filceski has been immersed in the menswear industry for forty years, and credits this experience during a different era in retail for his lifelong passion for providing genuine customer service.

From made-to-measure suits, to smart casual, Alex and his team go out of their way to ensure that your shopping experience is ‘no pressure, no time wasting, no fuss’. For an after-hours style emergency, or when you’re searching for something a little different, Alex is your go-to man.

2. Tramps for Men: Weddings, parties, anything

The name ‘Tramps’ is synonymous with menswear and style in the Illawarra. Michael Corban opened the first Tramps store in 1973. Four locations and 45 years of trading later, Michael and business partner Helen now operate a 500sqm menswear hub in the heart of Crown St Mall with a huge range of formal, business and casual clothing. Book a bridal party consultation to discover suit packages to suit every body, and every budget.

Two girls shopping for dresses and laughing.

3. Frolic: Fresh finds for a night out

Frolic is your local go-to for effortlessly fresh looks, on-trend designers and eclectic party pieces that will always turn heads.

Clocking up almost 20 years of bringing fashion to the Crown St Mall, mother-daughter duo Kelly and Madison have the perfect combo of industry experience and an eagle eye for what’s next in fashion.

4. Jam Woman: Wow factor formal looks

Our top pick for on-trend school formal or bridesmaid gowns? Jam Woman!

Owner Toni Carusi’s family has been immersed in the fashion industry for 50 years. Jam Woman was launched in 2001, and thanks to Toni’s perseverance and eye for trends has just notched up 20 years of helping the women of the Illawarra to look and feel amazing. With fresh and established designer labels on offer, you’ll be sure to find your perfect look.

5. Florentine Collection: Special occasion and Mother-of-the-bride

Honesty and trusted advice are the focus for Florentine owner Carmen. For 34 years, Carmen and her team have brought a unique collection of special occasion, mother-of-the-bride and smart casual pieces to the CBD. Throughout that time, Florentine have built a loyal customer base who appreciate the five-star service.

You’ll be dressed from top to toe, with a range of fascinators, hats, jewellery and handbags in store to complete your look.

Mother of the bride outfits in a boutique in Wollongong