Welcome to the Wollongong CBD

As the commercial, retail, and cultural heart of the region, the Wollongong CBD is a dynamic destination brimming with energy. From boutique shopping and diverse dining experiences to live music and vibrant events.

The Wollongong CBD brand helps local businesses showcase their unique offerings while inviting visitors to explore, connect, and share their experiences. It’s a go-to guide for discovering local icons and uncovering everything our city has to offer.

What We Do

We manage the Wollongong CBD website and social media channels, which showcase the best of the city centre. Our focus includes:

  • Events & Activations: Highlighting what's on in the CBD, from major events to local pop-ups.
  • Business Listings: Offering free listings for CBD-based businesses across retail, hospitality, and more.
  • Social Media Promotion: Sharing engaging content across Facebook and Instagram to connect with our growing local audience.
  • Marketing Campaigns: Seasonal and themed campaigns to drive visitation and support local trade.

How We Support Businesses

If you're a business in the Wollongong CBD, there are plenty of ways to get involved and benefit from our channels. We’re here to help you connect with locals, increase visibility, and grow your customer base.

  • List Your Business on our Website: If you're a business offering retail, food and drink, entertainment, and events add your free listing to our Business Directory. It’s a great way to make sure people can find your business when they’re searching for places to shop, eat, or explore in the CBD.
  • Add your Event to our Events Calendar: Hosting a special event, sale, or activation? Submit it to our online calendar to reach a wider audience and be part of what’s happening in the city centre.
  • Tag Us on Socials: Use @wollongongcbd and #wollongongcbd on Instagram or Facebook. We regularly feature tagged businesses in our stories and posts, helping you reach thousands of engaged followers.
  • Get involved in a Campaign: We run seasonal and themed campaigns throughout the year. If you’re planning something special (like a promotion, event, or collaboration) let us know. We may be able to include you in our next campaign and help amplify your message.

Stay in the Loop

Subscribe to our business newsletter for updates on grants, events, and promotional opportunities. Email us at citycentre@wollongong.nsw.gov.au to register.

Whether you're a long-standing local favourite or a new business on the block, we’re here to help support you.